UX redesign and design system for one of Turkey's fastest-growing mobile news apps.
Industry
News & Media · Mobile App
Role
Lead UI/UX Designer
Scope of work
UI/UX Design · Product Design · Design System
Platform
iOS · Android
Timeline
2025 – Ongoing
Challenge
The feed treated every reader the same.
Bundle’s news experience relied on the same content order for every user, regardless of interests, reading habits, or context. The product also lacked a unified design system, which made new features feel disconnected across screens.
Goal
Create a personal feed that could scale.
The goal was to redesign the mobile news experience around relevance, clarity, and repeat use while building a design foundation that could support future features, editorial formats, and AI-powered personalization.
Solution
A new design system shaped the redesigned feed.
I helped define color tokens, typography, reusable components, and feed patterns in Figma, then redesigned the core news experience around personalized story discovery. The new structure supports interest-based curation, AI Daily Summary, and a more consistent product experience across the app.
